Robert D. Reid

Dean
College of Business
James Madison University

MSC 0207, 631 Showker Hall
Harrisonburg, VA 22807
Office: 540.568.3201/3254
reidrd@jmu.edu

Robert Reid is the Dean of the College of Business at James Madison University. The College of Business provides bachelors and masters degree programs for more than 3,500 students. As the leader of a team consisting of more than 150 faculty and staff, the College of Business provides exceptional educational opportunities for students. The College of Business faculty has been recognized for excellence in curriculum innovation, especially in the areas of curriculum integration and experiential learning.

Prior to becoming dean in 1996, he was the Department Head of Marketing and Hospitality Management. While in this role, he held the first J. Willard Marriott Professorship in Hospitality and Tourism Management. Before joining the faculty at James Madison University, he was an Associate Professor at Virginia Tech.

AACSB International accredits James Madison University’s College of Business. This distinction places the JMU College of Business among the top 10 percent of business schools in the nation. The College of Business is a vibrant contributor to the success of the university, which in recent years has repeatedly been cited as one of America's finest predominately undergraduate universities by such publications as USA Today and U.S. News and World Report.

Dr. Reid has conducted numerous professional workshops and seminars for both public and private organizations. He has consulted with such organizations such as: The Colonial Williamsburg Foundation, ARAMARK, ITT-Sheraton, R.R. Donnelley, West Virginia University, Volvo-White, Celanese, and the National Restaurant Association.

He has authored or co-authored four editions of Hospitality Marketing Management and was a contributing author of two other books, The Practice of Hospitality Management, and Introduction to Hotel and Restaurant Management. Dr. Reid has written or co-authored over 40 journal and professional articles and was a recipient of an "Article of the Year" award presented by The Cornell Hotel and Restaurant Administration Quarterly.

He is actively involved in leadership positions with several professional and civic groups in which he has held various officer and board positions.

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